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OUR STORY

Where Everything We Do Is for Publishers

OUR MISSION

Welcome to the place where publishers come first. Where everything we do is for publishers…

We understand the challenges publishers face in today’s environment.
We understand your pain because we feel it too. Moreover, we are determined to solve it.

Our singular purpose is to bring you – the publisher – forward-thinking, actionable and meaningful solutions to bring to your advertisers and agencies, help you secure more clients, generate more revenue and pave the way forward to a better future.

It’s our mission to make you more competitive with the big guys, add value to your advertisers and dollars to your bottom line.

How do we do this? Our digital publisher tech stack arms you with a comprehensive solution to offer your advertisers: sharper targeting & insights, more impactful dynamic creative, and comprehensive cross-platform attribution & analytics across rich media display, streaming audio and video at scale.

With Artsai, your advertisers no longer need to choose between top of the funnel brand versus bottom of the funnel performance ads… because they get both. That’s your gold. Your monetized content. And your advertisers’ success.

— Artsai. The power of Art & Science. For publishers.

MANAGEMENT TEAM & STRATEGIC ADVISORS

Yuri Khidekel
Yuri Khidekel
Founder & CEO
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Yuri Khidekel is the Founder and CEO of Artsai. Yuri is serial entrepreneur, with over 20 years of experience, building and growing technology-based start-ups.

A Russian native, Yuri moved to the United States 30 years ago working as a Senior Engineer for Visa. Soon after he founded his first company, Identicator Technology, focusing on fingerprint recognition. This was sold to Identix where Yuri became the CTO. .

He then went on to start Cognizance, a security company working on multi-factor identification, which he sold to Bioscrpyt Inc in 2005.

Since founding Artsai in 2011, Yuri has helped grow the business into a major innovator in the ad tech space, with the goal of helping publishers send users the right message at the right time and fully automating the process along the way.

Yuri Khidekel
Lynn Power
Advisor
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Lynn has spent almost 30 years in the advertising world and now is a co-founder of a consultancy, The HMS Beagle, focused on helping brands navigate the journey to survival (not a given these days!).

She is spending time these days launching a premium haircare line, MASAMI, inspired by a Japanese ocean botanical. She has been fortunate to work on amazing brands throughout her career including Hershey, Clinique, Campari, Kohler, American Express, J&J, T. Rowe Price and loads of others.

Lynn is passionate about empowering talent and helping organizations embrace change.

Lynn Power
Joseph Jaffe
Advisor
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Joseph Jaffe is a multiple author, serial entrepreneur, consultant, speaker and thought leader on marketing, innovation and change.

Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival... because we’re all in the survival business nowadays! HMSB is Jaffe’s third startup venture, after Evol8tion and Crayon.

He has worked with the likes of Pearson, Nestle, Mondelez International, Keurig Doctor Pepper and many more.

He recently joined West Virginia University’s Reed College of Media as an instructor in the Integrated Marketing Communications graduate program, writing a course on brand evolution strategy.

Norm Page
Norm Page
Advisor
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Norm is the founder of Same Page Capital and a proven successful entrepreneur, investor, and product-driven sales leader with over twenty-five years of media & marketing expertise across a multitude of business practices, engagement models, and advertiser verticals. Norm spent twenty-two of those years creating commercial successes specific to start-ups and emerging technologies in adtech/martech, specifically RTB and programmatic trading platforms, systems, and environments.

His work has yielded (3x) IPO + (7x) Exits and well over $7B in shareholder value.

After 30 years in San Francisco, Norm and his wife moved to the mountains of Bozeman, MT.

Erik Lundberg
Erik Lundberg
Chief Revenue Officer
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Erik Lundberg is Artsai’s Chief Revenue Officer, overseeing sales, biz dev, partnerships & marketing. A 25-year industry veteran, Lundberg was a Charter Member of the IAB and MMA.

Lundberg has a proven track record driving rapid business growth for digital media companies. He increased revenue 2400% at Kleiner Perkins funded pogo.com (acquired by EA), and 350% annually at NativeX (acquired by Mobvista).

Lundberg founded the AddRev agency, working with major marketers including American Express & Electronic Arts, co-founded the Pier 50 agency, and worked in interactive television at US West (now CenturyLink). He graduated with a double major from Middlebury College.

Vijay Chattha
Vijay Chattha
Advisor
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Vijay Chattha is the Founder and CEO of VSC, a strategic content and communications firm based in San Francisco and Brooklyn. Vijay has pioneered an aggressive and creative approach to brand building as an investor and marketing partner, with a track record of establishing dominant technology brands across many industries

The firm has represented 375+ brands, encompassing 3 IPOs, 7 unicorns, and 44 startups that have exited such as AdMob, MoPub, Drawbridge, Smaato and others.

VSC has earned industry accolades with 100+ communications awards including the Holmes Report’s Sabre Awards, the Stevie Awards, and a Bulldog Stars of PR Award.

Brian Mikalis
Brian Mikalis
Advisor
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Brian has spent twenty years working in digital media sales, starting at AOL in the late nineties and currently as the SVP of National Sales at Firefly.

Prior to Firefly, he was the SVP of Monetization at Pandora where he launched and ran the Inside Sales team, the Programmatic Sales team, the Direct Response Sales team and the Partnership teams, which collectively generated over $1B in ad revenue.

Brian was an early client of Artsai and credits them for generating over $100M in incremental revenue for Pandora. He’s passionate about bringing solutions to publishers to help them innovate, thrive and succeed.

Nick Pahade
Nick Pahade
Advisor
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Nick Pahade is the CEO of CrowdHere Inc. and a General Partner at Same Page Capital. Nick brings nearly two decades of leadership experience across media and digital agencies, e-commerce, and technology platforms focusing on unlocking the power of technology as part of an integrated approach to media.

Previously, Nick was the President and CEO at Initiative North America, responsible for the agency’s U.S. and Canadian operations. Prior to working at Traffiq, Nick was President of TrueAction – part of e-commerce and online tech provider GSI Commerce. His impressive career in digital marketing also saw him co- found Beyond Interactive Inc. which he successfully sold to Grey Global Group/WPP.

Nick is active in the venture capital area serving in both an advisory role and angel investor to a variety of industry start-ups and thrilled to be part of the Artsai team.

INTERVIEW WITH YURI

What inspired you to start Artsai?

I wasn’t going to start it at all but I went to the Moscone Center and I was supposed to go to the Security show. I got lost between the east side and west side. There were two different shows — a security show and an advertising show. I found myself at the advertising show. I looked at the product and I saw it wasn’t difficult to do. It meshed with what I was trying to do at the moment for another company. So, I decided to go for it. But, It started because of a mistake.

What technology excites you the most?

AI is interesting because it can be applied practically to any problem, provided you have data. It’s unique that one technology can go across virtually anything and show real time promise. Before AI, people solved problems based on common sense. AI has allowed us to automate the decision process and involve many more factors than humans can analyze. I don’t see it as competition, but a complement to humans.

Where do you see Artsai in 5 years?

We’ll continue to focus on publishers, but we’ll add layers to the stack to facilitate integration so it will be easier. We can use our technology to optimize other not just advertising, but individualized communication between publisher and customers – essentially any type of content.

What’s your idea of perfect happiness?

Creativity. I’m not especially creative but when some bricks are combined together in a new thing, it feels really good. I’ve had three companies because each time something drew my attention – there was a moment of creativity in trying to do something new. With Artsai, we’ve eventually created something that works with good results. I like learning and applying thinking to a new problem. Why wouldn’t other people start a company? They don’t think they have a great idea. But the initial idea doesn’t matter. If you have something to start with, you will become an expert and evolve, change and make your idea better. For me it’s all about the process and the journey.

What skill or hobby have you mastered?

I’ve been trying to look into my mental processes and understand why I’m doing something and understand what happens with my thinking. I’ve gotten very good at analyzing and really knowing myself. Being incredibly self-reflective

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