About Artsai services
Adxcel Inc., DBA Artsai (collectively "Artsai" or "we" "us" "our") provides targeted advertising and marketing services for our customers - advertisers, advertising agencies and publishers.
Through our services, customers can create, manage and serve advertisements, as well as monitor the effectiveness of advertising campaigns.
To provide personalized advertising, our services may collect and use information about end users who are targeted with our ads. Our platform uses this information to help advertisers provide ads that are more relevant to you.
- The type of information Artsai collects from consumers through the Ad Network.
- How that information is secured.
- How that information is used.
- The choices you have regarding the collection and use of such information.
To ensure online privacy, Artsai complies with the
- California Consumer Privacy Act (CCPA)
- EU General Data Protection Regulation (GDPR)
- e-Privacy Regulation (ePR)
- Internet Advertising Bureau (IAB) Good Practice Principles for Online Behavioral Advertising "OBA" (including Mobile)
Artsai is a member of the Network Advertising Initiative (NAI) and we adhere to the NAI Codes of Conduct. To learn more about the NAI and the Code of Conduct please visit:
The NAI Code of Conduct
What Information We Collect
When we refer to the term "Information", we mean the data that is generated using our services, as well as the data that our customers receive from other sources and share with our services, as described below. For some of the data, Artsai acts as a data controller of personal information processed in order to serve personalized ads.
We may also receive information from third parties to enable targeted advertising on websites and mobile applications. We process such information in strict accordance with the permissions and restrictions imposed by the third party providing such data.
Personally Identifiable Information ("PII")
We do not collect or use any data that, by itself, directly identifies an individual, such as name, address, phone number, email address, government identifier, credit card information, bank account information and telephone or cell phone number.
Non-Personally Identifiable Information ("Non-PII")
Through our proprietary technology, we collect non-personally identifiable information about consumers who access advertising and other content through their systems, their publishers’ systems, and their advertisers’ systems. This includes, but is not limited to, IP addresses, browser type, web page views, application views, date, time and domains.
We collect the following categories of information for the purposes explained below:
- Device and Browser Information
This is technical information about the device or browser you use to access ads. More specifically this information includes:
We or third-party advertising services providers selected by our customers may employ advertising pixels (clear gifs) on websites and advertisements that interact with some of our services. Pixels help to manage advertising content on websites.
Pixels work with cookie strings to record the interactions of users with websites and advertisements.
- Mobile Advertising Identifiers
In mobile apps, there are no cookies. Instead, mobile device’s operating system provides user-resettable identifiers (such as the Apple IDFA or Android Advertising ID, and any other unique identifier that may be assigned to the mobile device).
We collect Mobile Advertising Identifiers to enhance ad serving and targeting capabilities.
- IP Address
We collect IP addresses from which a device interacts with a mobile application to enhance ad serving and targeting capabilities. IP addresses may be truncated or encrypted or both based on local legislation or other requirements.
- Browser Type, Operating System & Device Brand
We also collect and store certain information regarding the browser used by the user, the operating system of the device and the brand of the device.
- Ad Data
This is data about the online ads we have served (or attempted to serve) to you. For example, how many times an ad has been served to you and whether you clicked on or otherwise interacted with the ad. We use this data to monitor how well our ads and campaigns have performed.
- Data from Advertising Partners
This is data that we lawfully receive from other digital advertising companies that we work with ("Advertising Partners") to help us deliver ads to you and recognize you across browsers and devices. This may include pseudonymous advertiser identifiers - hashed (not readable) advertiser identifiers that do not directly identify you, your device, or your demographic data such as age range. We may work with our Advertisers and Advertising Partners to synchronize their pseudonymous identifiers to our own to enable us to more accurately recognize a particular browser or device and the advertising interests associated with it.
How We Collect Information
Cookies are small text files stored in a web browser by a website or ad server. By saving information in a cookie, websites and servers can remember preferences or recognize web browsers from one visit to another or from one website to another.
Pixels and tagging scripts are elements allowing communication between a web browser and a server. Pixel is a small transparent image that is placed on a web page. A tagging script is a small piece of website code that is run by the web browser.
We may also receive Information from our partners via server-to-server connection, or via secure file transfer.
How We Use the Information We Collect
We use this information to serve ads to you that are more relevant to you and, in turn, improve performance of an Advertiser’s ad campaigns.
Specifically, we use this data for:
Selecting ads that are more likely to be relevant to you based on the interests previously associated with your device and the time of day you may be most interested in viewing these specific ads.
- Frequency capping
Making sure you don't see the same ad too many times.
If you are being served a sequence of ads, making sure we show you the right ad next in the sequence.
- Cross-device matching
Identifying different devices that are likely to be associated with you so that ads can be targeted, capped and sequenced across those devices, and so that campaign effectiveness can be measured and analyzed.
Monitoring when, where, and at what price we served certain ads on behalf of an Advertiser so that we can measure our influence on the marketing results of the Advertiser’s campaigns and overall marketing strategy.
Providing Advertisers insights into how their ads are performing and gain insights into their customers. Reporting may include ad metrics such as impressions, clicks, and conversions. This data allows an Advertiser to determine if an ad is not performing well (customers are not clicking on it), so that the Advertiser will be able to see that data and update the ad.
With Whom We Share Information
We may disclose information about you:
- With an Advertiser whose ads you have visited
We may share information about how you have interacted with that Advertiser’s ads.
- With a Client
We may share your business contact information collected from third party sources or inferred (as mentioned in the "What Information We Collect" section) with a Client if we think that your business or employer would be interested in that Client’s products.
- With our service providers
We contract with companies who help with parts of our business operations (e.g., for example, website and data hosting, fraud prevention, viewability reporting), as well as billing, collections, tech, customer and operational support.
- In connection with legal proceedings
When we are under a legal obligation to do so, for example to comply with a binding order of a court, or where disclosure is necessary to exercise, establish or defend the legal rights of Artsai, our Advertisers or any other third party.
- To comply with legal process
We will use or disclose your Non-PII in response to subpoenas, court orders, warrants, or legal process, or to otherwise establish or exercise Artsai’s legal rights or defend against legal claims or in the event of a breach in an agreement with Artsai. We will use and disclose your Non-PII if we believe that a user of this Site or Business Client will harm the property or rights of Artsai, its owners, or Artsai’s other customers. Finally, we will use or disclose Non-PII if we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person.
- To comply with laws and law enforcement
Artsai cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose Non-PII to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate in order to respond to legal requests (including court orders and subpoenas), to protect the safety, property or rights of Artsai or of any third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law.
- To investigate wrongdoing and protect ourselves or third parties
To enforce our Terms of Service or other policies or investigate any potential violation of our Terms of Service and policies, any potential violation of the law, or to protect ourselves, our customers, or any third party from any potential harm (whether tangible or intangible).
- In connection with a sale of our business
If Artsai sells, merges or otherwise reorganizes its business, we reserve the right to transfer and disclose Non-PII to the purchaser or investors.
- With our Advertising Partners
We also may share hashed advertising identifiers (or other pseudonymous identifiers associated with those hashes), technical data that we collect about your browsing habits and your device (such as data relating to our cookies, tracking pixels and similar technologies) with other companies in the digital advertising ecosystem. This enables them and us to better personalize ads to you.
In the absence any linkable identifier, such as advertising identifier, we may generate a unique random identifier to link to an individual device. This random identifier is stored locally in the form of web browser cookie.
Non-Cookie Technology for Tracking Outside European Territories
You may opt-out of tracking via non-cookie technologies by employing the respective opt-out techniques described in Your Choices and Opting-Out of Targeted Ads.
- Cookies and Personal Data Associated with Artsai Pixel
Cookie identifiers we collect expire 30 days from the last time your device accessed the ad using our technology. We do not keep any cookie-based linkable information in our active database longer than 6 months.
Other data associated with Artsai Pixel, including mobile identifiers and IP addresses, are deleted from our active database after 6 months.
- Personal Data Associated with Real Time Bids
Data logged for a particular submitted bid or received real time bid request, including mobile identifiers and IP addresses, are deleted from our active database after 6 months.
- Personal Data Associated with Google ad server (DFP)
Data associated with Google ad server (DFP), including mobile identifiers and IP addresses, are deleted from our active database after 6 months.
International Data Transfers
Information may be transferred to and processed in countries outside of the European Union. These countries may have data protection laws that are different from the laws of your country and, in some cases, may not be as protective.
Legal Basis for Processing
If you interact with our services from the European Economic Area, Switzerland and United Kingdom (even if it leaves the European Economic Area ), our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.
However, we will normally process personal information from you only where we have your consent to do so (including as a processor for a third party data controller that has obtained your consent), where we need the personal information to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person (for example, to process your request to exercise your rights regarding your personal data or that of another person who shares your device).
If we ask you to provide personal information to comply with a legal requirement or to perform a contact with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).
If you wish to learn more about specific legal ground(s) we rely on to process your information for any particular purpose (including any legitimate interests we have to process information), then please contact us using the details provided below under "Contact Us".
Information Relating to Children
Our products and services are not designed or intended for children (as defined in applicable data protection laws). We do not knowingly collect personal information from children on the websites we operate or through our services. Please advise us if you are aware of our having received personal information from a child, in which case we will take appropriate steps to delete it. For these purposes, "children" and "child" refer to ages defined by applicable law in the countries where we provide our services.
Data Security and Protection
We apply technical, administrative and organizational security measures to protect the personal data we collect against accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access, in particular where the processing involves the transmission of data over a network, and against other unlawful forms of processing.
Linking to Other Sites
Your Data Protection Rights
You have the following data protection rights:
- If you wish to access, correct, update or request deletion of your personal information, you can do so at any time by contacting us using the contact details provided below under "Contact Us" section.
- If you are a resident of the European Economic Area, you can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information. Again, you can exercise these rights by contacting us using the contact details provided below under "Contact Us" section.
- If we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
- You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.
Your Choices and Opting-Out of Targeted Ads
We recognize how important your online privacy is to you, so we offer the following options for controlling the targeted ads (sometimes called "interest-based ads") you receive and how we use your data.
Opting-out of this type of advertising through the below methods will not prevent you from seeing ads, but those ads will likely be less relevant because they will not be tailored to your interests. The ads might, for instance, be randomly generated or based on the web page you are visiting.
- Browser opt-out
To opt-out on internet browsers, use the Browser Opt-Out Using the Artsai Opt-Out Cookie or Advertising Industry Sites for Control of Interest-Based Advertising methods described in the menu above. This process will store the Artsai opt-out cookie in your browser, which allows us to recognize that browser in the future and respect your opt-out preferences for that browser. The cookie will apply to the specific browser you are using. If you wish to opt out for other browsers that you use, you must repeat the process using these browsers. All other cookies associated with your browser will remain intact and your opt-out will be effective with respect to the browser used as long as you do not delete the cookie file from your hard drive. Please note that if you erase all cookies from your computer, you will also erase our opt-out cookie and will need to repeat the process of opting out.
|Your opt-out status for this browser
- Click here to opt-out of the Artsai Ad-Serving Cookie and of all non-cookie tracking technologies.
- Click here if you have previously opted out and want to opt in.
To opt-out on mobile devices and mobile apps, see Mobile Advertising Identifiers below or refer to Information on Opting out on Mobile Devices at NAI site.
- Mobile Advertising Identifiers
Mobile device system software offered by companies such as Apple and Google provide device-based opt out choices that are transmitted to companies providing interest based advertising on mobile devices, which is sometimes referred to as cross-app advertising. Mobile device browsers and applications may also provide certain privacy controls. Most mobile devices offer you the ability to stop the collection of location information at any time by changing the preferences on your device.
- iOS 7 or Higher
Go to your Settings > Select Privacy > Select Advertising > Enable the "Limit Ad Tracking" setting
- For Android devices with OS 2.2 or higher and Google Play Services version 4.0 or higher
Open your Google Settings app > Select Ads > Enable "Opt out of interest-based advertising"
- Industry Opt-Out Tools and Self-Regulation
- We also comply with the Self-Regulatory Principles for Online Behavioral Advertising as managed by the Network Advertising Initiative (NAI). You may opt-out of receiving personalized ads from other companies that perform ad targeting services, including some that we may work with as Advertising Partners via the NAI website here.
- We also comply with the Canadian Self-regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance of Canada (DAAC). You may opt-out of receiving personalized ads from other companies that perform ad targeting services, including some that we may work with as Advertising Partners via the DAAC website here.
- Finally, we also adhere to the European Interactive Advertising Digital Alliance (EDAA) guidelines for online advertising and you may opt-out via their "Your Online Choices" website here.
Privacy Notice And Disclosures For California Residents
Your Rights and Choices: The CCPA provides consumers with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.
- Access to Specific Information and Data Portability Rights.
You have the right to request that Artsai disclose certain information to you about our collection and use of your personal information over the past 6 months. Once we receive and confirm your verifiable request, we will disclose to you: (i) the categories of personal information we collected about you; (ii) the categories of sources for the personal information we collected about you; (iii) our business or commercial purpose for collecting or selling that personal information; (iv) the categories of third parties with whom we share that personal information, if any; (v) the specific pieces of personal information we collected about you (also called a data portability request); (vi) if we sold or disclosed your personal information for a business purpose, two separate lists disclosing: (a) sales, identifying the personal information categories that each category of recipient purchased; and (b) disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.
- Deletion Request Rights.
You have the right to request that Artsai delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to: (i) complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you; (ii) detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities; (iii) debug products to identify and repair errors that impair existing intended functionality; (iv) exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law; (v) comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.); (vi) engage in public or peer-reviewed research in accordance with Section 1798.105 (d)(6) of the CCPA; (vii) enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us; (viii) comply with a legal obligation; or (ix) make other internal and lawful uses of that information that are compatible with the context in which you provided it.
- Exercising Access, Data Portability, and Deletion Rights.
To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by e-mail sent to email@example.com or by calling us toll free at 1-866-I-OPT-OUT (1-866-467-8688) and entering service code 813# to leave us a message or by filling-out following web-form
Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information.
You may only make a verifiable consumer request for access or data portability twice within a 6-month period. The verifiable consumer request must: (i) provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative; and (ii) describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.
- Response Timing and Format.
We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. Any disclosures we provide will only cover the 6-month period preceding the verifiable consumer request's receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not: (i) deny you goods or services; (ii) Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties; (iii) provide you a different level or quality of goods or services; (iv) suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services. However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information's value and contain written terms that describe the program's material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.
Artsai has appointed a Data Protection Officer. If you have any questions or believe your personal information has been used in a way that is not consistent with this policy or applicable legislation, or you have any other data protection related issues or queries, please contact our Data Protection Officer by e-mail sent to firstname.lastname@example.org.
Written inquiries may be addressed to:
Data Protection Officer
600 California St,
San Francisco, CA 94108, USA
To learn more about data collection, online behavioral advertisements, web analytics, cookies or other aspects from the perspective of Internet security and privacy, please visit these public sites: www.youronlinechoices.com and www.iabeurope.eu.
With respect to personal data received or transferred pursuant to the Privacy Shield Frameworks, Artsai is subject to the regulatory and enforcement powers of the U.S. Federal Trade Commission.
Pursuant to the Privacy Shield Frameworks, EU, UK, and Swiss individuals have the right to obtain our confirmation of whether we maintain personal information relating to you in the United States. Upon request, we will provide you with access to the personal information that we hold about you. You may also correct, amend, or delete the personal information we hold about you. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data transferred to the United States under Privacy Shield, should direct their query to email@example.com. If requested to remove data, we will respond within a reasonable timeframe.
We will provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected or subsequently authorized. To request to limit the use and disclosure of your personal information, please submit a written request to firstname.lastname@example.org.
In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
Artsai’s accountability for personal data that it receives in the United States under the Privacy Shield and subsequently transfers to a third party is described in the Privacy Shield Principles. In particular, Artsai remains responsible and liable under the Privacy Shield Principles if third-party agents that it engages to process personal data on its behalf do so in a manner inconsistent with the Principles, unless Artsai proves that it is not responsible for the event giving rise to the damage.
In compliance with the Privacy Shield Principles, Artsai commits to resolve complaints about your privacy and our collection or use of your personal information transferred to the United States pursuant to Privacy Shield. European Union, United Kingdom, and Swiss individuals with Privacy Shield inquiries or complaints should first contact Artsai by email at email@example.com
Artsai has further committed to refer unresolved privacy complaints under the Privacy Shield Principles to an independent dispute resolution mechanism, the BBB EU PRIVACY SHIELD. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit http://www.bbb.org/EU-privacy-shield/for-eu-consumers for more information and to file a complaint. This service is provided free of charge to you.
If your Privacy Shield complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. See Privacy Shield Annex 1 at https://www.privacyshield.gov/article?id=ANNEX-I-introduction.