PRIVACY POLICY

Effective November 26, 2024

About ArtsAI services

Adxcel Inc. dba ArtsAI ("ArtsAI" or "we" "us" "our") provides targeted advertising and marketing services for our business customers, including advertisers, advertising agencies and publishers.

Through our services, business customers can create, manage and measure served advertisements, measure website and other digital property visits, and monitor the effectiveness of advertising campaigns.

To provide our services, we collect and use information about consumers who are targeted with ads. By “information” we mean information relating to an identified or identifiable consumer or that is considered "personal information" or "personal data" under applicable law.

This Privacy Policy describes:

See additional relevant disclosures if you are a consumer who lives in the following regions:

For our contact details, see the Contact Us section below.

What Information We Collect

We collect the following categories of information about consumers:

How We Collect Information

We collect information in the following contexts:

How We Use the Information We Collect

We collect and use information for the following purposes:

In some cases, ArtsAI acts as a processor or service provider on behalf of a business customer. When acting in such capacity, ArtsAI will process the information in strict accordance with the permissions and restrictions imposed by the business customer providing such information. Please see our business customer’s privacy policy for details.

To Whom We Disclose Information

We disclose information about you:

Data Retention

We retain information for the length of time that is reasonably necessary for the purpose for which it was collected, and as necessary to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements. Below are some specific policies:

International Data Transfers

Information collected from the European Economic Area, Switzerland, United Kingdom, and other countries outside of the United States may be transferred to and processed in the United States. For all collection and processing of personal data from outside of the United States, ArtsAI will act as a processor on behalf of its advertiser and publisher clients and will not serve as a data controller. We will protect all transferred information and ensure that international transfers comply with applicable data transfer laws.

Information Relating to Children

Our products and services are not designed or intended for children (as defined in applicable data protection laws). We do not knowingly collect personal information from children on the websites we operate or through our services. Please advise us if you are aware of our having received personal information from a child, in which case we will take appropriate steps to delete it. For these purposes, "children" and "child" refer to ages defined by applicable law in the countries where we provide our services.

Data Security and Protection

We apply technical, administrative and organizational security measures designed to protect the information we collect against accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access, in particular where the processing involves the transmission of data over a network, and against other unlawful forms of processing.

Linking to Other Sites

Ads with the embedded ArtsAI pixel usually link to other websites, which may have privacy assurance practices that differ from ours. ArtsAI does not control and cannot be held responsible for the content of these websites and data collection on these web sites by any third party. To make sure your privacy is protected, please consult the respective privacy policy of the web site you are visiting.

Your Choices

We recognize how important your online privacy is to you, so we offer the following options for controlling the targeted ads (sometimes called "interest-based ads") you receive and how we use your information.

Claritas Identity Graph

As noted above, we access the Claritas Identity Graph in connection with providing services to our business customers. If you wish to have your information deleted from the Claritas Identity Graph, please make your request here.

ArtsAI Pixel Browser Opt Out

We offer a browser-based opt out for our ArtsAI pixel that reduces the number of targeted ads you receive. This opt out does not impact how we use or disclose information collected through the ArtsAI pixel.

To opt out of targeted ads shown in connection with the ArtsAI-pixel, сlick here.

By clicking above, we will drop an opt-out cookie on your browser, which allows us to recognize that browser in the future and respect your opt-out preferences for that browser. The cookie will apply to the specific browser you are using. If you wish to opt out for other browsers that you use, you must repeat the process using those browsers. All other cookies associated with your browser will remain intact and your opt out will be effective with respect to the browser used as long as you do not delete the cookie file from your hard drive. Please note that if you erase all cookies from your computer, you will also erase our opt-out cookie and will need to repeat the process of opting out. This opt out will not work for non-browser based services, such as mobile apps.

DAA Opt Out

ArtsAI is a participant in the Digital Advertising Alliance (DAA), and we adhere to the DAA Self-Regulatory Principles. The DAA offers an opt-out tool that, similar to the ArtsAI pixel Browser Opt Out, allows consumers to reduce the number of targeted ads they receive from DAA participants. This opt-out tool does not impact how participants use or disclose information collected through the ArtsAI pixel.

For details on how to opt out, see https://youradchoices.com/control. We are not responsible for the effectiveness of their tools.

Resetting your Ad ID

Most mobile devices allow you to reset your device’s Ad ID through your device settings, which is designed to limit how the prior Ad ID can be used. See your device settings for details.

Region-Specific Choice

See additional relevant disclosures regarding your rights if you are a consumer who lives in the regions below.

Where ArtsAI acts as a processor or service provider on behalf of a business customer, please contact the business customer directly to exercise any rights you may have.

Additional Disclosures For Residents of California

This section applies solely to the personal information of consumers who reside in the State of California ("consumers" or "you") and supplements the information above. We have included this section to comply with the California Consumer Privacy Act of 2018, as amended (CCPA) and any terms defined in the CCPA have the same meaning when used in this section.

Notice at Collection

For residents of California, at or before the time of collection of your personal information, you have the right to receive notice of our data practices. Our data practices are as follows:

Your Rights

The CCPA provides consumers with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Sales and Shares

You have the right to opt out of us selling or sharing your personal information to third parties. To exercise this right, click here to manage your technology preferences or turn on a recognized opt-out preference signal, such as Global Privacy Control, in your browser or extension. Please note that when you opt out of tracking through the methods above, we do not know who you are within our systems, and your opt out will apply only to information collected through tracking technologies on the specific browser from which you opt out or, where required by law, to any pseudonymous profiles we maintain associated with your browser or device. If you delete or reset your cookies, or use a different browser or device, you will need to reconfigure your settings.

Verifiable Requests

Your rights are subject to exceptions and our retention practices.

Exercising Access, Correction, and Deletion Rights

To exercise the access, correction, and deletion rights described above, please submit a verifiable consumer request to us by e-mail sent to privacyinfo@claritas.com or by calling us toll free at 1-866-I-OPT-OUT (1-866-467-8688) and entering service code 813# to leave us a message or by filling-out following web-form

To the extent permitted by law, rights requests must be exercised through the applicable designated method listed above. Only you, or a person that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. Except where prohibited by law, we will require written and signed proof of the agent’s permission to do so and we may verify your identity directly with you.

You may only make a verifiable consumer request for access, correction, or deletion twice within a 6-month period. The verifiable consumer request must: (i) provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative; and (ii) describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. The response we provide will also explain the reasons we cannot comply with a request, if applicable.

Non-Discrimination.

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not: (i) deny you goods or services; (ii) charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties; (iii) provide you a different level or quality of goods or services; (iv) suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Shine the Light

If you are a consumer who is also a customer, you may request (i) a list of the categories of personal information disclosed by us to third parties during the immediately preceding calendar year for those third parties’ own direct marketing purposes; and (ii) a list of the categories of third parties to whom we disclosed such information. To make a request, please write us at the email or postal address set out in the Contact Us section below and specify that you are making a "California Shine the Light Request."

Do Not Track

Your browser or extension may allow you to automatically transmit Do Not Track signals. Except as required by law, we do not respond to Do Not Track signals.

Additional Disclosures for Residents of Colorado, Connecticut, Montana, Oregon, Texas, Utah, and Virginia

This section applies only to residents of Colorado, Connecticut, Montana, Oregon, Texas, Utah, and Virginia. Our practices in these states regarding the collection, use, and retention of your personal data are set out in the main Privacy Policy. Some of our disclosures of personal data may be considered a “sale” under applicable law, which is often defined to include a disclosure for something of value. We do not process personal data for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects concerning consumers.

In addition to the choices noted in the main Privacy Policy above, you may request the additional rights listed below. Please note, these rights are not absolute, and are subject to exceptions and our retention practices. In some cases, we may not be able to respond to your request, such as when a legal exemption applies or if we are not able to verify your identity. You may make a rights request using an authorized agent. Except where prohibited by law, we will require written and signed proof of the agent’s permission to do so and we may verify your identity directly with you.

Verifiable Requests

These rights are verifiable rights, meaning that we need to verify your identity before fulfilling them. To exercise any of these rights, please submit a request through our webform above, or you may call 1-866-467-8688) and enter Service Code 813#. We will confirm receipt of and respond to your request consistent with applicable law. To verify your identity, we may require you to confirm receipt of an email sent to an email address that matches our records, provide us with details relating to your history with us, or provide additional information.

Sales and Targeted Advertising

Opt out of sales and targeted advertising. If we sell your personal information for monetary consideration or engage in targeted advertising according, you can opt out. To exercise this right, click here to manage your technology preferences or turn on a recognized opt-out preference signal, such as Global Privacy Control, in your browser or extension. Please note that when you opt out through either of the above methods we do not know who you are within our systems, and your opt out will apply only to information collected through tracking technologies on the specific browser from which you opt out or, where required by law, to any pseudonymous profiles we maintain associated with your browser or device.

Other Rights

Additional Disclosures for Residents of Nevada

Nevada Revised Statutes Chapter 603A allows Nevada residents to opt-out of the “sale” of certain types of personal information. Subject to several exceptions, Nevada law defines “sale” to mean the exchange of certain types of personal information for monetary consideration to another person. If you are a Nevada resident who wishes to exercise your opt-out of "sale" rights you can do so by clicking here to manage your technology preferences or turning on a recognized opt-out preference signal, such as Global Privacy Control in your browser or extension. If we decline to take action on your request, you may appeal such refusal by sending us an email to dpo@artsai.com within a reasonable time period after we send you our decision.

Additional Disclosures for Residents of the European Economic Area, Switzerland, and the United Kingdom

Legal Basis for Processing

If you interact with our services from the European Economic Area, Switzerland and United Kingdom, our legal basis for collecting and using personal data is legitimate interest with respect to the following activities:

Your Data Protection Rights

You have the following data protection rights:

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

Complaints

You have the right to complain to a data protection authority about our collection and use of your personal data. For more information, please contact your local data protection authority.

ArtsAI has appointed a Data Protection Officer. If you have any questions or believe your personal data has been used in a way that is not consistent with this policy or applicable legislation, or you have any other data protection related issues or queries, please contact our Data Protection Officer by e-mail sent to dpo@artsai.com.

Written inquiries may be addressed to:

Data Protection Officer
ArtsAI
8044 Montgomery Road, Suite 455
Cincinnati, Ohio 45236, USA

Data Privacy Framework

ArtsAI complies with the EU-U.S. Data Privacy Framework ("EU-U.S. DPF") and the Swiss-U.S. Data Privacy Framework ("Swiss-U.S. DPF") as set forth by the U.S. Department of Commerce. ArtsAI has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles ("EU-U.S. DPF Principles") with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF. ArtsAI has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles ("Swiss-U.S. DPF Principles") with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework ("DPF") program, and to view our certification, please visit https://www.dataprivacyframework.gov/

With respect to personal data received or transferred pursuant to the DPF, ArtsAI is subject to the regulatory and enforcement powers of the U.S. Federal Trade Commission.

Pursuant to the DPF, EU and Swiss individuals have the right to obtain our confirmation of whether we maintain personal information relating to you in the United States. Upon request, we will provide you with access to the personal information that we hold about you. You may also correct, amend, or delete the personal information we hold about you. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data transferred to the United States under the DPF, should direct their query to dpo@artsai.com. If requested to remove data, we will respond within a reasonable timeframe.

We will provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected or subsequently authorized. To request to limit the use and disclosure of your personal information, please submit a written request to dpo@artsai.com.

In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

ArtsAI’s accountability for personal data that it receives in the United States under the DPF and subsequently transfers to a third party is described in the DPF Principles. In particular, ArtsAI remains responsible and liable under the DPF Principles if third-party agents that it engages to process personal data on its behalf do so in a manner inconsistent with the Principles, unless ArtsAI proves that it is not responsible for the event giving rise to the damage.

In compliance with the EU-U.S. DPF and the Swiss-U.S. DPF, ArtsAI commits to resolve complaints about our collection or use of your personal information transferred to the U.S. pursuant to the EU-U.S. DPF and the Swiss-U.S. DPF. EU and Swiss individuals with inquiries or complaints should first contact dpo@artsai.com

ArtsAI has further committed to refer unresolved DPF-related complaints to a U.S.-based independent dispute resolution mechanism, BBB NATIONAL PROGRAMS. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit https://www.bbbprograms.org/dpf-complaints for more information and to file a complaint. This service is provided free of charge to you.

If your DPF complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. See https://www.dataprivacyframework.gov/s/article/ANNEX-I-introduction-dpf.

Updates

We may update this policy from time to time. We will post a prominent notice on our website notifying users when it is updated. We ensure that privacy practices described in this privacy policy are up to date and reflect current ad-serving and data collection mechanisms employed by ArtsAI.

This Privacy Policy will always include information on the effective date of the most recent version.

Contact Us

If you have questions about our practices regarding your information or have trouble accessing this Privacy Policy, please contact us at the postal address or email addresses below:

Adxcel Inc. dba ArtsAI
8044 Montgomery Road, Suite 455
Cincinnati, Ohio 45236, USA
privacyinfo@claritas.com

European Representative: EUrep.ArtsAI@lewissilkin.com

To exercise choice available to you, please use the designated methods listed in this Privacy Policy.

More Information

To learn more about data collection, online behavioral advertisements, web analytics, cookies or other aspects from the perspective of Internet security and privacy, please visit these public sites: www.youronlinechoices.com and www.iabeurope.eu.

ArtsAI participates and complies with the rules of an advertising industry framework called the IAB Europe Transparency & Consent Framework (“IAB TCF”), which consists of a set of technical specifications and policies to which members must adhere. AdXcel, Inc. dba ArtsAI IAB TCF Vendor ID: 1330.