Multivariate Content Builder lets you create stunning video, audio, and animated display ads in minutes. It leverages dozens of existing ad templates, new templates can be also easily added. You can build ads from existing assets, stock images or from advertiser website. Multivariate Content Builder can be used as a pre-sales, sales, or campaign launch tool. This cloud based solution can be accessed from anywhere anytime and has built-in scalability.
You can upload images, audio and video, take screenshots of web pages, apply effects and add animations:
The Artsai Pixel is an identification system that cross-references advertising impressions with user conversion events. Pixel supports direct conversion attribution of single device events, as well as cross-device attribution. The cross-device attribution is a major requirement for this class of systems as more than 90% of users move between different devices within the same day.
Artsai cross-device matching technology employs probabilistic attribution and machine-learning to predict and identify possible cross-device transitions.
Dynamic Creative Optimization (DCO) is a technology that optimizes and serves the ad creative elements that are most likely to drive the desired conversion event or click for each ad impression. Using DCO, advertisers can set higher budgets to scale high-performing campaigns. DCO ads typically outperform static ads 2-3 times.
DCO leverages and optimizes every possible element of the ad, including, but not limited to:
The process of creative optimization is closely related to audience segmentation and includes a decomposition process that evolves as the campaign matures. Starting with high-level creative elements at the beginning of the campaign, it breaks the creative further and further into sub-elements as soon as statistically significant data becomes available.
The ultimate goal is to choose the dominant fine-grained creative variation for each user audience.
ML-Powered audience segmentation is an important part of the creative optimization process, the ultimate goal is to find audience clusters with similar performance towards desired conversion criteria.
Actual segmentation algorithms employ ML technologies, taking consumer, contextual and historical sets of features as an input and producing groups of user audiences:
The Self-Service Ad Platform provides you with all the necessary tools for creating, displaying and optimizing your ads. Create awesome rich media ads, set up audience targeting and go live in minutes using the convenient user-friendly dashboard.
Choose the desired KPIs, enable Dynamic Creative Optimization (DCO) and automatically show the best-performing creative variation for each audience. Real-time insights reporting allows to monitor campaigns and gather learnings from the day of launch.
Choose your KPIs, enable Dynamic Creative Optimization (DCO) and automatically find the best-performing creative variation for each audience. Insights & Analytics let you track campaigns and collect information from launch day.
Automated Insights & Analytics is a place where the full power of your data is revealed. Information about all the elements of the technological stack, including campaign performance, conversion tracking, dynamic data optimization and much more, is collected into detailed reports.
Access billions of consumers on programmatic exchanges, Facebook, networks and premium publishers
Adapt your marketing communications to customers at each stage of their digital journey.
Generate personalized content in real time from hundreds of creative elements to adapt to each consumer.
Discover in real time your most responsive audience and automatically adapt targeting to this audience.
Adapt your campaign to available inventory and maximize performance by optimizing bid price every digital moment.